
How marketing is killing Integrated Business planning
Not too long ago I sat down with a software vendor. He showed me a very interesting demand and promotional planning tool. It was user-friendly, collaborative with workflows and well integrated financially. Then it happened: ‘This is our Integrated Business Planning tool’, he said. I said; ‘That’s not IBP, or at least, I have a different definition’. After a longer chat he came around and … Continue reading How marketing is killing Integrated Business planning