Manufacture happiness in the workplace

I’m inspired by a business leader, only for the second time in my life. Yes I know I’m a bit hard to impress! This time it is a 25 year old business leader I work with and I’m inspired because of his philosophy and his company purpose and vision.

Purpose and vision statements are often made by a bunch of old people that struggle to connect with the workforce. But sometimes purpose statements get it right. One of the shortest and most powerful purpose statements must be Disney’s with; ‘Make people happy’. Google’s don’t be evil manifesto was great, but hard to sustain when you become a multi-billion dollar company with many fingers in many pies. They did a good job with their purpose of ‘Organizing the world’s information’. It is a very compelling one.

Great purpose statements inspire, they get you out of bed, they make you connect and understand you’re part of something bigger. They make you go the extra mile. Unfortunately more than often purpose statements feel a little bit like this:


Going back to that young leader I’m working with. He started up his app development company Buzinga 2 years ago. At that time we talked a lot about values, purpose and company culture. My ego likes to think that he picked up a thing or two from me on these topics. Buzinga’s mission now is to manufacture happiness in the workplace and become Australia’s best workplace by 2017. Or as they say it;

 ‘We believe that through inspiring our people with education and by creating an environment they love to be, we can generate more ideas, optimise performance and manufacture happiness.’

Although a 2017 goal is technically more a vision statement than a mission statement or purpose, I think there is a lot to learn from this philosophy for other business leaders. Creating competitive advantage by manufacturing happiness in the workforce is a very relevant tip for many businesses that struggle with employee engagement. Who wouldn’t come out of bed and go the extra mile for some happiness at work?

For the second time in my life I’m inspired by a business leader. Nuf said…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s