In a recent online article on S&OP at Sony, http://www.supplychainquarterly.com/topics/Strategy/scq201101sony/, Vice president of Supply Chain Operations Yuka Yu uses the term ‘trusted chain’ rather then supply chain. According to Yu, this term emphasizes that the strong relationships between Sony and its partners depends on mutual trust and communication. As many of us will know, implementing CPFR and S&OP like Sony did, requires internal and external … Continue reading The Trusted Chain