How marketing is killing Integrated Business planning

Not too long ago I sat down with a software vendor. He showed me a very interesting demand and promotional planning tool. It was user-friendly, collaborative with workflows and well integrated financially. Then it happened: ‘This is our Integrated Business Planning tool’, he said. I said; ‘That’s not IBP, or at least, I have a different definition’. After a longer chat he came around and … Continue reading How marketing is killing Integrated Business planning

Integrated Business Planning innovation I

The slogan for the March 2012 IE group summit in Berlin is ‘IBP innovation’.  As innovation is defined by ‘the act of introducing something new’ it is good to see that the IE group wants to start thinking beyond the current definition of IBP.  Integrated Business Planning is often seen as a natural progression from S&OP, which came to life in the 80’s to align … Continue reading Integrated Business Planning innovation I