Outside-in planning: a big elephant that needs a bite-sized approach
“There is only one way to eat an elephant: a bite at a time.” Desmond Tutu Outside-in thinking in theory Outside-in thinking makes sense. It has been suggested to include a market, customer, and competitor view in a strategy definition for more than 50 years. It is not new in strategy. It is not new in supply chain management either. Lee’s uncertainty framework (2002) shows … Continue reading Outside-in planning: a big elephant that needs a bite-sized approach
Supply Chain Trend 